Fue un equipo de 88 jurados integrado por ONG´s, agencias de comunicaciones y anunciantes, los que eligieron a los ganadores de los 96 trofeos que se entregaron en Luum Awards 2024. Recordemos que entre los jurados se encuentran Hope Nardini (Global Executive Creative Director, Grey U.S) Sam Haynes (Global Creative Director, Grey London), Bontu Yousuf (Program Manager, Centre for Nature and Climate, World Economic Forum, Switzerland), Francesco Grandi (Chief Creative Officer, Ogilvy UK), Raimundo Undurraga (Chief Creative Officer, VML Chile), Omar Fabiaìn Jimeìnez (Chief Creative Officer LATAM, Studio X (WPP x The Coca-Cola Company), Marco Versolato (Chief Creative Officer, VML Singapore), Vasco Rocha (Chief Executive Officer Imagine DDB Mozambique), Laurence Hoenig (Head of the Creative Content Unit, Médecins Sans Frontières), James Fox (CEO, Havas London), Oana Bulexa (CEO, Partner Publicis Groupe Romania), entre otros.

Además, un comité de jurados seleccionó el pasado 17 de octubre en Hilton, Ginebra (Suiza), a los ganadores de los 4 Grand Prix, que se entregarán en la presente edición. Edelman (United Kingdom) ganó dos GP con los casos “Code My Crown” para Dove/Unilever y “The Wild Algorithm (Reset)” para Ampara. Los otros 2 GP fueron para De la Cruz / Ogilvy (Puerto Rico) con la que además fue campaña del año del Festival: “Car Parts for Life” para Plaza Las Américas Mall and Stefano Foundation for Organ Donation.

La network de este año fue Edelman, desplazando a VML que el año pasado logró esta importante figuración. La agencia independiente del año fue VALOR (3) de Perú, gracias a los 5 oros que obtuvo el caso “The Culinary Ranking For Good” para Alicorp. El top 5 lo cierran TANK Worldwide de Canadá (4) y Manifiesto de España (5).

Otras redes con figuración destacada fueron: Leo Burnett Thailand (6), McCann Panamá, Paradais DDB (Ecuador), AG Partners Dakar Publicis (Senegal), HouseDentsu (Costa Rica), MAAD McCANN (Uganda) y VML HEALTH Italia. Menciones especiales obtuvieron Omnicom Public Relations Group (España), Publicis (Polonia), Leo Burnett Kuala Lumpur (Malasya), Ogilvy (Guatemala) y Havas (España).

Otras agencias independientes destacadas fueron: Joystick, FIFCO (6), Costa Rica; Darwin & Verne (8) España; Digitas (9), Perú; Inbrax (10), Chile; i-dac (11), Indonesia y Tribeca Media, (12), Perú.

Conozca la lista definitiva de ganadores de Luum Awards 2024:

Edelman, United Kingdom | The Wild Algorithm (Reset) | Ampara | Judy John Global CCO, Stefan Ronge EMEA CCO, Mattias Ronge EMEA CCO, Felipe Braz Costa ECD / Marcelo Conde Associate Creative Director Copy, Eiji Kozaka Associate Creative Director Art Direction, Albert Botelho Head of Art, David Pastor Graphic Designer / Valentino Fusco Account Manager, Nancy Weiss Senior Account Exec / Antoine Harary Global President of DxI, Thibault Moreau EVP Data Insight Lead, Matthew Sato EVP, Alastair Steele VP SEO Lead UK.

De La Cruz / Ogilvy, Puerto Rico | Car Parts for Life | Sebastián Bullorini / José Morales / Tanya de Jesus / Vicky Valdés / Heidi Vidal / Enrique García Thompson / Raquel Cordero / Nanel Rodríguez Innovation Director  Carmen Díaz Production Manager  Carlos Escriva Editor   Javier De Bourg Head of Art Sergio Tirado Content Producer  Axel Santiago Content Producer  Joseph Rivera Content Producer  | x2 Grand Prix

Edelman, United Kingdom | Code My Crown | Judy John Global CCO, Andrew Simon Global ECD for Unilever, Jamie George Cordwell Global ECD / John Wilds Associate Creative Director – Copy, Thiago Campos Associate Creative Director Art Direction, Albert Botelho Senior Art Director / Virginia Landau Senior Director & Global Client Lead for Unilever, Ashlie White SVP Multicultural, Stratakis Global Client Director, Anna Cantley Associate Client Director / Melle Hock CSO for US and Global Strategy Lead for Unilever, Alex Sullivan Strategy Director, Lucie Hackman Head of Production, Georgina Shann SVP DxI, Ashley Jamieson Project Manager

1947, Bolivia | Park Rangers

Edelman, United Kingdom | The Move to -15

Edelman, United Kingdom | The Wild Algorithm (Reset)

Edelman, United Kingdom | Code My Crown

Edelman, United Kingdom | Lifebuoy Diagnosticker

Edelman, United Kingdom | Allegra Airways

De La Cruz / Ogilvy, Puerto Rico | Car Parts for Life x4

i-dac Indonesia | Switch to Sign #AkuPakaiBISINDO x2

Joystick, FIFCO, Costa Rica | Unseen Goals x 4

The Leo Burnett Group, Thailand | Kubota’s Turn Waste to AGRIwear x2

Manifiesto, Spain | La soledad no se ve, se siente x2

Manifiesto, Spain | La Campaña Incompleta

Publicidad Comercial Mullenlowe, El Salvador | SURVIVAL MANUALS x2

Publicitarias.org, Ecuador | Pride Verified x2

TANK Worldwide, Canada | Speechlist x4

Tribeca Media, Peru | CIEN

VALOR, Perú | The Culinary Ranking for Good x5

X3M ideas, Nigeria | World Rainforest Day

9 Días, Spain | Te doy mi corazón x2

AG Partners Dakar, Sénégal | Changing our habits x2

Agencia Sensei, Spain | Zero Waste Advertising – Find out the extraordinary in you

AQM AGENCY, Peru | Noticias que no deben existir

Arteaga & Arteaga, Puerto Rico | Código Diabetes

BeautifulBeast, United States | Sing the News

BeautifulBeast, United States | Foreign Announcer Radio Campaign

Boomerang, Morocco | ACT NOW BEFORE IT MELTS

Brandy Creativity & Technology, Costa Rica | Where are the women?

Buenosaires, Spain | Contratiempo-Setback          

Castillo de If, Guatemala | The Corruption Monuments Tour x2

Darwin & Verne, Spain | IF NATURE COULD SPEAK… x4

De La Cruz / Ogilvy, Puerto Rico | Car Parts for Life

Digitas, Peru | Growing Hope x2

Digitas, Peru | Hola, soy Hein.IA x2

Grupo Ache, Mexico | S.O.S. 72 hours to save lives

HouseDentsu, Costa Rica | Manicure Against Cancer x2

i-dac Indonesia | Switch to Sign #AkuPakaiBISINDO x2

i-dac Indonesia | Talk Saves Life: Alodokter’s Talking Banner to Save Life on World Mental Health Day

Inbrax, Chile | Valuable Women x2

Inbrax, Chile | Unboxer of Prevention x2

The Leo Burnett Group, Thailand | Kubota’s Turn Waste to AGRIwear x2

Matix_ Ecuador | DESOLATION

Manifiesto, Spain | #LaCenaQueElegí x2

McCann, Panama | UNHAPPY MOTHERHOODS x3

Olístico, Peru | Be less human x2

Paradais DDB, Ecuador | UNCOMFORTABLE x3

Redbin, Philippines | Sleep Stunner x2

Republika Independiente, Costa Rica | 30 Seconds To Fight Vaping

Shernan Creative Collective, Spain | Invisible

TANK Worldwide, Canada | Speechlist

The Amazing Society, Sweden | Hear what’s not being said

The 3Hundred Agency, Argentina | ARTBIENTALISM

The Everglades Foundation, United States | Everglades Stories from Across the Watershed

Tribeca Media, Peru | CIEN x2

VML HEALTH, Italy | Not a lonely journey – Travel Guide Collection for SMA Patients

X3M ideas, Nigeria | Don’t Burn Their Future

Nexa Brand, Brazil | HEROES OF LIFE

MAAD McCANN, Uganda | The Game of change – End Child Marriage

Havas Poland / Publicis Worldwide Poland | Fishing for Data

Havas Creative, Spain | To Live with No Fear

Proof, Bulgaria | Tracks of Extinction

180 Heartbeats, Poland | The Graduate

Omnicom Public Relations Group, Spain | Fanáticos de lo Real